Definition of Google AdSense: How It Works and Its History

Monday, April 10, 2023

Definition of Google AdSense: How It Works and Its History - Google AdSense is an advertising program offered by Google. This service is based on a cost-per-click (CPC) basis and allows website owners to earn revenue from ads displayed on their websites. Since its launch, many website owners have registered their sites with the Google AdSense program, resulting in over 2 million AdSense publishers worldwide, and the number continues to increase from year to year.

The Google AdSense service displays ads in various formats, such as text, images, and video, on the publisher's website. Ads displayed to website visitors are tailored to their interests, allowing advertisers to target a more accurate audience. To determine website visitor interests, Google AdSense uses browser application cache and internet activity history. This way, displayed ads can be more effectively tailored to website visitor interests.

For example, if website visitors previously searched for fashion products for men and women, Google AdSense will display ads from fashion stores that are relevant to their interests. Additionally, displayed ads can change over time, depending on the browser application cache, search history, and internet activity of visitors. This makes displayed ads more relevant and attractive to website visitors, increasing the likelihood of clicks and generating revenue for website owners.

Google AdSense began in February 2003 when Google acquired Pyra Labs, the company that created the Blogger platform. A month after the acquisition, the then-CEO and Chairman of Google announced an advertising service called Google AdSense. To improve the service, Google acquired technology from Applied Semantics, allowing Google to optimize AdSense performance. Initially, Google AdSense was only available for websites in English and some European, East Asian, Thai, and Middle Eastern languages. However, since February 2012, this advertising service has continued to add supported languages, including Indonesian.

Currently, Google AdSense offers two types of accounts that can be used by publishers. First, AdSense Hosted, which can be used for platforms such as YouTube. Second, AdSense Non-Hosted, which can be utilized by website owners. AdSense Hosted allows publishers to display ads on Google-provided platforms, while AdSense Non-Hosted allows publishers to display ads on their own websites. In addition, AdSense Non-Hosted also allows users to display ads on websites they own on other platforms such as Blogger, WordPress, and so on. With AdSense, publishers can generate revenue by displaying ads that match the interests of website visitors.

Google AdSense provides an opportunity for website owners and publishers to make money from their websites by displaying ads that are relevant and attractive to website visitors. This can be done easily by using AdSense Hosted or AdSense Non-Hosted. By utilizing this service, publishers can optimize their earnings and make their websites a profitable source of income.

The principle of how Google AdSense works is actually simple and easy to understand by everyone, even those who are not professionals in this field. This advertising service pays website owners or YouTube content creators every time a visitor or viewer opens or clicks on an ad. The more visitors who open or click on ads placed on your website, the higher the income you will get from Google AdSense.

However, to be able to do this, you must first master how to create website content for SEO and search engine optimization. You need to create compelling and high-quality content to attract visitors to your website. Quality content also ensures that your website has a higher ranking in search engines, making it easier to find by visitors.